Panificadora Vaccari
A self-initiated prospecting case for a traditional bakery, with editorial visual direction, responsive interaction and a published Next.js build.
View published case ↗
Context
A prospecting case created to show how a traditional brand could gain a more editorial and memorable digital experience.
Problem
Turn a broad collection of brand, product and venue assets into a clear, responsive journey that reads in seconds.
My role
Visual direction, content architecture, UI/UX, Next.js front-end implementation, responsive behavior and publishing. Official brand assets were supplied; the original identity is not claimed as original work.
Result
A published, navigable case demonstrating art direction, responsive experience and the ability to take a visual concept into production.
About the project
The concept turns a traditional bakery's presence into a branded digital experience, combining history, menu, products, atmosphere and contact paths. It is a published self-initiated prospecting case, not Panificadora Vaccari's official website.
Product and engineering decisions
- Hero composition built around real product imagery, brand and negative space.
- Editorial structure connecting history, flavors, atmosphere and the visit.
- Progressive interactions without compromising mobile reading or navigation.
- Optimized assets and responsive components for a real deployment.
Stack
Highlights
- Editorial hero with a strong product and brand presence
- Responsive flavor and menu navigation
- Story, atmosphere and location narrative
- Production release with performance and responsiveness
